Most brands know their product inside and out. What many struggle with is knowing who they're actually talking to, and more importantly, how to talk to them differently depending on who they are and where they're showing up.

Meta's Performance Summit isn't a press event. It's a working session — the kind where the people running serious ad programs sit down with Meta's product and measurement teams to talk about what's actually happening on the platform and where it's going.

I've been in performance marketing for a long time. I've sat across from CMOs, stood in front of media teams, and walked clients through campaign post-mortems more times than I can count. But sharing the stage at Whalies 2026 — in front of a room full of some of the...

The conversation around artificial intelligence (AI) and machine learning in marketing has moved fast, from experimentation to expectation. But for brands focused on performance, the question isn’t whether to adopt AI creative. It’s how to integrate it into your creative stream in a way that...

If you ran Meta ads in 2025, you’ve probably heard the term Andromeda floating around. Maybe in a webinar. Maybe on LinkedIn. Maybe from a self-proclaimed “ads guru” selling an Andromeda hack.